Below you will find a brief industry (commercial mortgage lead generation) competitive analysis. This represents a snapshot of current Commercial Mortgage Lead providers, their business models, pricing and services offered. The Commercial Mortgage Lead industry is occupied by only a small handful of companies 4 or 5 at most. These companies offer two primary business models.
1) Low cost per lead with high cost at closing up to 37.5 basis points.
2) Higher cost per lead with no cost at closing
As a result there is little choice in comparison to residentilal but good opportunities to acquire quality deals and focus your time and financial resources on origination as opposed to marketing. It is important to remember that commercial mortgage leads are very different from residential. A residential mortgage lead is typically worth 2k - 5k commission based on the average house priced at 200k or so.
A Commercial Mortgage Lead is woth on average 10k - 20k or more based on the size of the project. In residential you close a loan and may never hear from the customer again. In Commercial Real Estate you close a loan or complete a mod and move on to the next deal with that same customer in most cases. You are building relationships with Commercial Mortgage Leads and not just facilitating one small transaction.
COMMERCIAL MORTGAGE LEADS
* Exclusive Commercial Mortgage Leads
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Commercial Mortgage Lead provider 100% dedicated to acquiring high quality opportunities.
* All Commercial Mortgage Leads generated from our network referral program and our unique marketing mix.
* 100% Contact Rate Guarantee - Leads returned for NA or if the applicant signed with another lender.
* Auto Credit - Commercial Mortgage Leads can be returned 24/7 and receive an instant credit.
* No Closing Fees - You keep 100% of your commission at closing.
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